Saturday, 2 August 2014


The problem with starting off with a logo is the fact that there were so many ideas buzzing around in my head .The challenge was to find the few elements which would come together to create a simple image that would resonate with what I was branding myself as .ie. an artist .
I wanted to do something with the letter “S” so I started off with writing the letter down on a piece of paper and playing around with its structure .
I knew I wanted to do something with the color blue , but I didn’t want to choose a shade that would be too mainstream but at the same time It had to catch the eye of the people looking at it and give off a “chilled out” feeling .
I played around with watercolors till I was able to find a shade which I liked , I had combined blue and green to create a color of my own which reminded me of a clear blue sea and that is where I got the inspiration to create a wavy pattern around the “S“.
My first idea was to leave the logo the way it was at that point but I couldn’t shake off  the feeling of something being missing from it .When I looked at my drawing book I knew what I needed to add to complete this piece .I saw my pencils lying around and I knew they had to be a part of my logo .I took a picture of a freshly sharpened new pencil and created a frame like effect , symbolic of the fact that art truly does complete me .
After that I used Adobe Illustrator to bring all the components of what I had created together and then added on to the saturation of the colors to create a glossy effect , and that was the end of the logo making process .

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